By Time

  • Brainstorm new content ideas
  • Learn, Implement, Optimize, Ship, Review Results
  • Review your goals
  • Review your numbers
  • Do a quick audit to ensure everything is still funneling and flowing
  • Set your goals

By Activity

  • Facebook, LinkedIn, Twitter, Agora Pulse


  • Reply to everyone
  • Check your mentions
  • Monitor social media for keywords and phrases
  • Schedule your updates for the next day
  • Check out other social media profiles
  • Curate content to share
  • Advocacy: Make it easy for your team to share
  • Engage with MVPs
  • Follow back those who follow you
  • Connect with one new person


  • Check your stats
  • Engage with influencers
  • Engage with partners
  • Weekly goals check-in
  • Hold a strategy session
  • Attend events—chats, hangouts, etc.
  • Update your social media ads


  • Perform a social media audit
  • Goal-setting
  • Come up with new experiments
  • Plan ahead for the next month or more

By Activity


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