We now have access to a world of information and experts that can teach us anything. The problem is that there is a lot of garbage out there with a high price tag.

Use these questions on the next course you plan on buying.

Top questions:

  • What kind of support will you get if you get stuck?
  • In what situations wouldn’t the company honor their return policy?
  • If all the work is done, what it the likelihood for success?
  • Can you pay monthly?
  • Will additional upsell content or training be required to succeed?
  • Is this just a shiny object that you are using to hide or distract yourself from actually doing work?

Why is this course important?

  • Does this purchase relate to something you’ve been planning for a while?
  • What benefits do you see this purchase having on your business?
  • How will the impact help your business in the long run?
  • What is the end game of buying this course?
  • What questions do you have about this topic (hint- make a list separately)?
  • Will this offering answer these questions?

Can you commit to the course?

  • Will you block out time on your calendar?
  • Do you have the physical and emotional energy to follow through with watching the training and doing the follow-up work?

Do you trust the instructor?

  • Do you trust that this instructor is going to follow through with dripping out the course?
  • Do you trust the quality of their content?
  • Do you trust the integrity of the instructor?
  • If you ask for a refund, will they honor their refund policy?
  • If you have an issue with the course, is the instructor going to listen to you and try to remedy the issue?
  • Have they done this themselves?
  • Or did they just buy a course-on-creating-a-course?
  • Are they experienced?
  • Are they a good teacher?
  • Have they been around a while?
  • Do they give a lot out for free?

Is the course anecdotal?

Anyone can say “this worked for me, I’ll throw together some videos on how I did this, now buy my course.”

Is it foundational and tactical?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu

What are the expectations?

  • If I do the homework, why would I not get a refund?
  • If I do all the homework, what is the likelihood of being profitable?
  • How quickly do people make back their investment?
  • How long does it take if someone commits 100% to the tasks?
  • How long will this tactic work for?
  • I struggle with the attraction piece of marketing. Will this help?
  • Will this support being able to price on value?

Is this training in alignment with trends?

  • Is this saturated?
  • How long will this tactic work for?

Is this the right learning environment for you?

  • Are you a visual learner?
  • Do you learn from seeing things demonstrated on the screen?
  • Are you an audio learner? Do you like to listen to audio?
  • Are you a video learner with diagrams, charts, and things like that?
  • Are you a written learner?
  • Do you like to read?
  • How do you retain information the best?
  • What type of materials help you learn best?
  • Do you like worksheets? Cheatsheets? Group coaching calls? Written transcripts of the course itself?
  • What do you need to be a successful learner?
I help entrepreneurs, business owners and freelancers solve problems. Whether you need me to guide you or solve something before me, I’ve got your back. Click here to learn more.
Oh, by the way, I can help you with this...

Can you afford it?

  • Pay per month instead of all upfront?
  • Are their additional upsets needed for success or is this comprehensive?
  • What is the plan for making a retun on your investment?

Further Reading

  • https://www.nikkielledgebrown.com/buy-online-course/
  • https://andismiles.com/2018/10/22/7-essential-questions-to-ask-before-buying-an-online-course/
  • Double Your Freelancing Rate