We now have access to a world of information and experts that can teach us anything. The problem is that there is a lot of garbage out there with a high price tag.
Use these questions on the next course you plan on buying.
Top questions:
- What kind of support will you get if you get stuck?
- In what situations wouldn’t the company honor their return policy?
- If all the work is done, what it the likelihood for success?
- Can you pay monthly?
- Will additional upsell content or training be required to succeed?
- Is this just a shiny object that you are using to hide or distract yourself from actually doing work?
Why is this course important?
- Does this purchase relate to something you’ve been planning for a while?
- What benefits do you see this purchase having on your business?
- How will the impact help your business in the long run?
- What is the end game of buying this course?
- What questions do you have about this topic (hint- make a list separately)?
- Will this offering answer these questions?
Can you commit to the course?
- Will you block out time on your calendar?
- Do you have the physical and emotional energy to follow through with watching the training and doing the follow-up work?
Do you trust the instructor?
- Do you trust that this instructor is going to follow through with dripping out the course?
- Do you trust the quality of their content?
- Do you trust the integrity of the instructor?
- If you ask for a refund, will they honor their refund policy?
- If you have an issue with the course, is the instructor going to listen to you and try to remedy the issue?
- Have they done this themselves?
- Or did they just buy a course-on-creating-a-course?
- Are they experienced?
- Are they a good teacher?
- Have they been around a while?
- Do they give a lot out for free?
Is the course anecdotal?
Anyone can say “this worked for me, I’ll throw together some videos on how I did this, now buy my course.”
Is it foundational and tactical?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu
What are the expectations?
- If I do the homework, why would I not get a refund?
- If I do all the homework, what is the likelihood of being profitable?
- How quickly do people make back their investment?
- How long does it take if someone commits 100% to the tasks?
- How long will this tactic work for?
- I struggle with the attraction piece of marketing. Will this help?
- Will this support being able to price on value?
Is this training in alignment with trends?
- Is this saturated?
- How long will this tactic work for?
Is this the right learning environment for you?
- Are you a visual learner?
- Do you learn from seeing things demonstrated on the screen?
- Are you an audio learner? Do you like to listen to audio?
- Are you a video learner with diagrams, charts, and things like that?
- Are you a written learner?
- Do you like to read?
- How do you retain information the best?
- What type of materials help you learn best?
- Do you like worksheets? Cheatsheets? Group coaching calls? Written transcripts of the course itself?
- What do you need to be a successful learner?
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Can you afford it?
- Pay per month instead of all upfront?
- Are their additional upsets needed for success or is this comprehensive?
- What is the plan for making a retun on your investment?
Further Reading
- https://www.nikkielledgebrown.com/buy-online-course/
- https://andismiles.com/2018/10/22/7-essential-questions-to-ask-before-buying-an-online-course/
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