Fast is always better when it comes to a website.
But what does fast mean?
Ideally, your website needs to load somewhere between 2 and 5 seconds.
Industry-leading sites load about 1.8 seconds on average.
What happens if your site loads slowly? Disaster! Basically, the likelihood of someone leaving your website increases exponentially the slower your site loads. Think of it this way, if your website loads between 1 and 3 seconds, about 32% increase in the potential of people leaving your site because of the time it takes. Increase that by 2 seconds to loading between 1 and 5 seconds and that percentage increases to a 90% increase in people leaving. That is a huge jump!
How do you test your website’s speed?
It is pretty simple. Just follow these steps: