Your customer personas will inform EVERYTHING you do from a marketing perspective.
MORE ON THIS › Hubspot’s Buyer Persona Research
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Building a Persona
Understanding your customer takes some time. This article contains the questions to get you as close as possible.
Angel Persona
Customers you DO want to target are called “angels” because they are the people you look forward to doing business with.
Demographics
- Age
- Gender
- Location
- Married?
- Hobbies
- Kids & Ages
- Ethnicity
- Level of Education
Monetary
- Job Title
- Company Size
- Income
- Debt
- Transportation
- Disposable Income
- Housing
Consumption
- Conferences
- Blogs
- Books
- Movies/TV
- Music
- Influencers
- What does s/he Google?
- How is free time spent?
- Guilty pleasures?
- Who does s/he idolize?
- Favorite meal
- Fantasy vacation
Goals & Values
- Goals
- Values
- Life Beliefs
Pain
- What does their hell look like?
- Challenges
- Pain Points
Objections & Roles
- Possible objections
- Role in the purchase process
Heaven
What does their heaven look like?
Before & After
Before
- Have
- Feel
- Average day
- Status
- Good vs Evil
After
Do the same thing with the after
Demon Persona
These are customers that you DO NOT want to do business with.
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