YouTube is one of the most powerful Marketing channels in the world. But, YouTube’s goal isn’t for you to make money or grow your audience. They goal is to get you to spend as much time on their site as possible and the more videos you watch, the more money in ad revenue Google makes.

By making these small tweaks, you can improve how your videos perform:

Add a Countdown Timer

When your content is over with, add some time to the end of your video. This will give you an opportunity to get your viewer to take an action before YouTube tries to show them another video.

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Tell Your Viewers to Get Ready to Click

Give your viewer a direction. The most common question that will come across the mind of you viewer is “great, what do I do next.” This is where a clear “Call to Action” makes or breaks your marketing.